Built with amor.

In October 2023, Dalila posted an Instagram story with a question: "Anyone go to a yoga/dance/pilates studio in Salinas?" Nobody had an answer. The idea had been quietly growing since 2022 — easy to put off, hard to forget. By 2023 it was impossible to ignore.The nearest studios were 30 to 45 minutes away, and when she got there, they didn't feel like home. Predominantly white spaces that, even as a former personal trainer, didn't feel particularly warm or inviting to her. Maybe she was overthinking it, but as brown person, there's a feeling you get.

Salinas is a predominantly Latino community. And the wellness industry has long catered to someone else — white, middle to upper class, comfortable. In Latino culture, wellness has historically been deprioritized not out of indifference, but out of love. Families first. Everything else second. Dalila, a public health professional, saw both of those things clearly — and saw an opportunity. Not just to open a studio, but to reframe what wellness means for our communities. To make it part of our identity. A right we claim for ourselves, every day. An act of defiance towards the status quo.

In 2024 she enrolled in Pilates training. She started teaching at the park, beach, then renting out studio spaces — building her community before she had a building to put it in. And in August 2025 — imperfectly, bravely, before she felt fully ready — she opened the doors. She wasn't alone. Paola Delgado, dance instructor and business partner, was there from the beginning. They started teaching independently, side by side, and within months it became clear they were building the same thing. In April 2026, they merged everything under The Rose Hour — and the decision felt as natural as it sounds. Two women, one vision, one community. The Rose Hour was named for the beautiful tropical sunsets of Mexico — warm, vibrant, full of color and life. Built to feel like that light. Not cold. Not neutral. Hot like the last hour of sun over the ocean. A space where you don't just work out. You belong. Since opening, the studio has grown to include Pilates, dance, yoga, and more — and the vision keeps expanding. For the community of Salinas. For the Latinos/as that have put themselves last. For anyone who has ever walked into a wellness space and not seen themselves there. We’re building the studio we were looking for.